Don’t forget to add a short preview description to encourage people to click on your email. Generating witty text... Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a fun, relevant call-to-action button to your email. Keep an eye on your email open rate to analyze and improve performance! Try different email subject line styles to find what gets the most opens. Sit up straight. Don’t make ‘em yawn! Keep your emails exciting and brief.