Keep an eye on your email open rate to analyze and improve performance! One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out. We’re very font of you because you’re our type. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Keep your email subject line short and attention-grabbing. Don’t forget to add a fun, relevant call-to-action button to your email. Don’t forget to add a short preview description to encourage people to click on your email.