Test, test, and test again! Make sure your email looks good on all devices before you send it out. Keep your email subject line short and attention-grabbing. Is anyone even reading this? Feel free to spin in your chair while you wait I wish I looked as good as you while waiting One Mississippi, two Mississippi… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Try different email subject line styles to find what gets the most opens.