Fighting off robots… Don’t forget to add a fun, relevant call-to-action button to your email. Keep an eye on your email open rate to analyze and improve performance! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep your email subject line short and attention-grabbing. Test, test, and test again! Make sure your email looks good on all devices before you send it out. “There are so many beautiful designs to choose from. I feel like a professional when I use it.” - Dr. Oberson Get creative with emojis in email subject lines to increase open rates!