One Mississippi, two Mississippi… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a short preview description to encourage people to click on your email. Is anyone even reading this? Want the loading time to be longer so we can spend more time together :) Don’t forget to add a fun, relevant call-to-action button to your email. Try different email subject line styles to find what gets the most opens.