Keep your email subject line short and attention-grabbing. I’m worth the wait My day’s been ok, how’s yours? A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Let your imagination run wild. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!