Don’t forget to add a fun, relevant call-to-action button to your email. Generating witty text... Let your imagination run wild. Keep your email subject line short and attention-grabbing. “There are so many beautiful designs to choose from. I feel like a professional when I use it.” - Dr. Oberson Don’t forget to add a short preview description to encourage people to click on your email. Try different email subject line styles to find what gets the most opens. Sit up straight.