Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Is anyone even reading this? Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a short preview description to encourage people to click on your email. My day’s been ok, how’s yours? A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. [insert fun loading text here] Try different email subject line styles to find what gets the most opens.