Fighting off robots… Keep an eye on your email open rate to analyze and improve performance! Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Try different email subject line styles to find what gets the most opens. Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out.