Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Feel free to spin in your chair while you wait Keep your email subject line short and attention-grabbing. Don’t forget to add a short preview description to encourage people to click on your email. Don’t forget to add a fun, relevant call-to-action button to your email. Time to get that bread. Test, test, and test again! Make sure your email looks good on all devices before you send it out. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.