51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a fun, relevant call-to-action button to your email. I wish I looked as good as you while waiting Don’t make ‘em yawn! Keep your emails exciting and brief. [insert fun loading text here] Let your imagination run wild. Is anyone even reading this?