Don’t forget to add a short preview description to encourage people to click on your email. Is anyone even reading this? We’re very font of you because you’re our type. Generating witty text... Avoid getting marked as spam! Only email people who have agreed to receive emails from you. My day’s been ok, how’s yours? Don’t make ‘em yawn! Keep your emails exciting and brief. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.