I wish I looked as good as you while waiting Don’t forget to add a short preview description to encourage people to click on your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep an eye on your email open rate to analyze and improve performance! Not just a pretty interface Don’t make ‘em yawn! Keep your emails exciting and brief. Test, test, and test again! Make sure your email looks good on all devices before you send it out. [insert fun loading text here]