Not just a pretty interface 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Let your imagination run wild. Don’t forget to add a fun, relevant call-to-action button to your email. Don’t forget to add a short preview description to encourage people to click on your email. Fighting off robots… My day’s been ok, how’s yours? Get creative with emojis in email subject lines to increase open rates!