Keep an eye on your email open rate to analyze and improve performance! Not just a pretty interface Don’t forget to add a fun, relevant call-to-action button to your email. My day’s been ok, how’s yours? I’m worth the wait Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep your email subject line short and attention-grabbing. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!