Not just a pretty interface Test, test, and test again! Make sure your email looks good on all devices before you send it out. Want the loading time to be longer so we can spend more time together :) Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Generating witty text... Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a fun, relevant call-to-action button to your email. I wish I looked as good as you while waiting