Not just a pretty interface Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. I’m worth the wait Keep an eye on your email open rate to analyze and improve performance! I wish I looked as good as you while waiting My day’s been ok, how’s yours? Don’t forget to add a fun, relevant call-to-action button to your email.