Feel free to spin in your chair while you wait Is anyone even reading this? Let your imagination run wild. Don’t forget to add a fun, relevant call-to-action button to your email. Get creative with emojis in email subject lines to increase open rates! Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Try different email subject line styles to find what gets the most opens.