Sit up straight. One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a short preview description to encourage people to click on your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Feel free to spin in your chair while you wait Let your imagination run wild. Keep an eye on your email open rate to analyze and improve performance!