Sean Garrity has been running Garrity Media Group in Pompano Beach, Florida for over 15 years. What started as a DJing side pursuit grew into a full event solutions company: technical logistics, event management, and local marketing for clients across Florida, a handful of other states, and as far as South Africa and Jamaica. In the early days he grew on word of mouth, business cards, printed flyers handed out around the community, and spots on local radio.
Then he tested everything. Social media earned its keep organically, but as a paid channel it never delivered for him. Google Ads did. It became the main driver behind reaching new customers, both for his own company and for the businesses he markets. His advice for owners who assume they cannot afford it: a small budget competes fine on Google, because relevance and click-through rate decide who shows up on page one, not spend alone. He plans campaigns in six-month blocks, researches keywords before writing a word of ad copy, and mixes cheap branded terms with the expensive high-reward ones.
You can build the creative side of that same plan here. Start with the online ad templates and size one design for every placement your campaign needs, from display banners to a Facebook ad. Keep the ad and the page it points to saying the same thing, run a second version to test against the first, and use the small business flyer templates for the offline half of your local push.
Read further: How to use Google Ads for small business marketing
